Amex Shop Small Ignite community passion for supporting Toronto’s small businesses

What does it take to get chef Susur Lee, fitness guru Tosca Reno, TV host Jennifer Valentyne and an assortment of politicians including Mayor Rob Ford, to support the same thing? A social movement that unites and inspires positive action from all Torontonians.

Amex Shop Small

To unite Torontonians and inspire positive action, American Express Canada created an integrated community engagement movement to rally Torontonians to celebrate the uniqueness of their neighbourhoods by taking the pledge to Shop Small and support small businesses. Why? Amex saw the opportunity to ignite community passion for supporting the small businesses that make communities thrive.