The Mechanics of a Twitter Chat: 6 Tips for Success

With an always-on content strategy in place, hosting a Twitter chat may be just the tactic you need to spike conversation.  Here are 6 tips to consider before you get started.  More...

Are you there brands? It’s me, a consumer

For Christmas I bought my nine year old daughter theJudy Blume collection of six books I loved as a kid. We (okay, I) decided to read them together. I wanted to revisit these books that meant a lot to me in my tween years and see if they still held up. Turns out they do. More...

5 Tips for Building a Blogger Program

Working with influencers is an essential component of digital marketing and PR strategies More...

5 ways to evaluate the effectiveness of your content marketing efforts

Content marketing isn’t an entirely new concept. Find out how to determine if your organization is strategically telling your brand stories and if your content marketing efforts are effective or not. More...

Amex Shop Small

Read how High Road worked with American Express Canada to launch its first ever Shop Small. More...

The Ottawa Hospital Annual Reports

Both The Ottawa Hospital (TOH) and the Ottawa Hospital Research Institute (OHRI) have consistently made their annual reports available online for the last few years, but soon started looking for a solution to make the experience more interactive. More...

Mark Anthony

Read how Mark Anthony and High Road developed on-point social strategies and personas for four beverage brands. More...

Sears Canada

Here’s how High Road and Sears Canada built a social strategy, unique across channels More...

BayBridge

Learn how High Road and BayBridge Senior Living worked together to ideate their social and content strategy More...