The times are changing: 5 ways influencer marketing has evolved http://bit.ly/2q41zkM
By Sarah Spence
For two years I’ve been proud to lead this amazing company that is High Road. It’s been an incredible journey and much has happened. The last year in particular has been a whirlwind of activity.
In the fall of 2013 we began working with Nike Canada and kicked off what has been an incredible 12 months of growth and expansion. In the past year we have started working with some brilliant brands including Spotify, Stolichnaya Vodka, Palm Bay, Mike’s Hard Lemonade, Okanagan Premium Cider, Rockstar+Vodka, EMC, Huawei Device USA and BayBridge. These clients are exciting additions to High Road’s strong roster of consumer brands including American Express Canada, Canada Goose, Boston Pizza, Facebook, Universal Studios Home Entertainment, La Roche-Posay, Bauer, Disney Interactive, and The Weather Network, among others.
To support that growth, High Road has just opened a New York office. We have a few U.S.-based accounts, and will be actively growing our footprint to do even more to service our clients. We recently hired Sean Stevenson as our New York lead, who comes to High Road with a strong entrepreneurial and brand-building background, with extensive expertise in the digital consumer space and a strong vision for growing the brand in the New York market. With an office already open in LA, we wanted to ensure we have both West and East Coast U.S. presence for clients. In 2014, we made that happen.
The New York expansion announcement coincides with an awesome refresh of our brand, including a new website, a new word mark and a [somewhat] new name. You’ll notice we’ve ditched “Communications” from our name, and now simply call ourselves “High Road.” While this means we’ve parted with our well-used abbreviation, “HRC,” our logo should still look familiar.
Along with dropping ‘Communications’, we have introduced a new internal brand credo that has become a company rallying cry: We Make It Personal. I believe we provide better client service, come up with more creative and relevant campaigns, create better media and influencer relationships and have a stronger internal culture if we make everything we do personal.
We haven’t changed what makes us who we are, and at our core we are still rooted in creativity, events, digital, user experience, media and influencer relations, and social media – working to deliver innovative and award-winning programs to our clients every day from our offices in Toronto, New York, Montreal, Vancouver, Ottawa and Los Angeles.
And, finally, we’ve put down in writing what High Roaders have known all along. With our new value proposition, we have captured our daily commitment to our clients, our media and influencers, our partners and each other, striving to make every email, every tweet, and every touch point a personal experience:
So, welcome to the new High Road, and keep coming back to see more examples of our work, more thought leadership from our people and more glimpses into our culture. #wemakeitpersonal